The content editor

The Content field holds the body of the release. It is a rich text editor with a formatting toolbar — headings, bold and italic, lists, and links.

Formatting

Select text and use the toolbar. What you see in the editor is what appears on the detail page, wrapped in your theme.

Keep the formatting light. A press release that a journalist may copy into an email survives better as clean paragraphs with the occasional subheading than as heavily styled text.

Adding a link

Select the text you want to link and use the link control in the toolbar. The URL is entered in an inline field rather than a pop-up dialog.

Note

This is a deliberate design choice, not a limitation. The app runs inside Shopify’s embedded admin, which is a cross-origin iframe, and Chrome blocks pop-up dialogs raised from one. An inline field works everywhere.

Structuring a release

A conventional structure that works well on the detail page:

1. A dateline paragraph — where and when.
2. The lede — the announcement in one or two sentences.
3. Body paragraphs — detail, in order of decreasing importance.
4. A quote — attributed, from a named person.
5. Boilerplate — a short “About [company]” paragraph.
6. Press contact — a name and an email address.

The app does not enforce any of this. It is simply the shape most journalists expect.

Headings

Use headings for structure within a longer release. The release title is already the page’s main heading, so headings inside the content are subheadings beneath it — don’t repeat the title as the first heading.

Pasting from Word or Google Docs

Pasted text usually carries formatting with it. If a pasted paragraph looks wrong, paste it as plain text and re-apply formatting in the editor. That avoids importing styling that fights your theme.

Saving

The toolbar buttons are formatting controls, not form submissions — clicking bold formats a word, it does not save the release. Use Save when you’re done.