Linking to an external source

Two optional fields handle releases whose real home is elsewhere — a wire service, a newspaper, a parent company’s newsroom.

Field	Effect
Source link	A URL to the external coverage.
Redirect to source	When ticked, visitors go straight to that URL instead of your detail page.

Source link on its own

Leave Redirect to source unticked and the release behaves normally: your detail page renders your content, with a link out to the source.

Use this when you have something of your own to say — your summary, your context — and the external article is supporting material.

Source link plus redirect

Tick Redirect to source and the card still appears on your listing, but clicking it sends the visitor to the external URL. Your detail page is skipped.

Use this when the release genuinely lives elsewhere and duplicating it on your store would be pointless or would split search traffic.

Choose deliberately

Redirecting sends visitors off your store, and they may not come back. It is the right call for third-party coverage you are pointing at, and the wrong call for your own announcement.

A useful test: would you rather a journalist landed on your page or theirs? If yours, don’t redirect.

Practical notes

• Use the full URL, including https://.
• Check the link periodically. External articles move and get paywalled; a redirect to a dead URL is worse than no link, because the visitor never sees your content either.
• Ticking redirect with no source link does nothing — there is nowhere to send anyone, so the detail page renders as usual.